Social Roots

Social Roots has been the social innovation platform in the agrifood sector. It was targeted at businesses, associations, start-ups, and would-be entrepreneurs with the aim of facilitating the matching between demand for, and supply of social innovation in the agrifood sector. Social Roots was aimed at developing and supporting a new way of conceiving and working in the agrifood sector through the involvement and participation of innovators and operators from the same sector. The Social Roots platform was promoted in the framework of EXPO Milano 2015 – within the Italian Pavilion and the Civil Society Pavilion – and was supported by the Ministry for Agricultural, Food, and Forestry Policies (MIPAAF).


Harvesting of Ideas

The digital platform, since its launch in 2014, hosted the ‘Harvesting of Ideas’, a section that lists and displays best practices and business cases pertaining to the agrifood sector, with specific focus on their vocation to sustainability and positive social impacts.

Call for Solutions

The main driver of Social Roots has been the international Call for Solutions on Social Innovation in the agrifood sector, which called upon people, entrepreneurs, NGOs, co- operatives, companies, and public organisations to submit their proposals. More than 100 proposal have been received from 12 countries all over the world. 20 proposals were selected to participate to EXPO CAMP.

 Social Roots Days

Social Roots Days, thematic workshops on the social innovation in the agrifood sector have been organized in Turin and Rome in 2015 gathering together innovation givers and seekers and have strongly contributed to build an international network of social innovators

The EXPO Camp

Over 40 social innovators has been invited to take part to the EXPO Camp, a training event aimed at fostering and accelerating the development of the best selected ideas through 16 sessions organized together with our partner such as USA Pavillion, Forum for the future etc. The EXPO Camp, hold in Milan during EXPO, lasted for one week and has been an itinerant lab moving around different social innovation sites such as: the Civil Society Pavilion hosted in Cascina Triulza, the Italian Pavilion, FabriQ – Social Innovation Incubator, and Alimenta – Agrifood Innovation Incubator.

Incubating and Accelerating

The top three projects among those taking part in the EXPO Camp have been awarded a three-month incubation and acceleration programme in the FabriQ and Alimenta incubators.


Partners of the 2015 edition

 Parco-Tecnologico-Padano_logo2  Logo TG Generale  LOGO SCUOLA AGRARIA  logo-oriz
   logo-MakeaCube3-(1)  Marcas_eng-02
  globalvillagenet Logo_purple
 Logo Arci  maxresdefault
 iimerge_black_full  Rural-Hub  coldiretti
logoprioritalia piccolo  logo nuovo bari